Main Street Martinez will maintain a strong, viable, and broad-based organization that embraces the Main Street Four Point Approach. Main Street Martinez will foster an environment for investment while preserving, protecting, and enhancing the historic and unique character of the area.
Historic downtown is a safe, clean, and friendly district with diverse, prosperous business contributing to a vibrant small-town atmosphere while providing goods, services, and a cultural environment that satisfy the interests and needs of residents and visitors.
Four Point Approach
The National Trust Main Street Center offers a comprehensive commercial district revitalization strategy that has been widely successful in towns and cities nationwide. Described below are the four points of the Main Street approach which work together to build a sustainable and complete community revitalization effort.
Promotion sells a positive image of the commercial district and encourages consumers and investors to live, work, shop, play and invest in the Main Street district.
Organization involves getting everyone working toward the same goal and assembling the appropriate human and financial resources to implement a Main Street revitalization program.
Design means getting Main Street into top physical shape, capitalizing on its best assets such as historic buildings and pedestrian-oriented streets.
Economic Restructuring strengthens a community's existing economic assets while expanding and diversifying its economic base.